Electropop royalty returns with a video of a synthetic future…
With the release of The Great Cybernetic Depression last year, Princess Chelsea managed to raise the bar for her own brand of electronic music that had caught everyone’s attention back in 2011 with debut album Lil’ Golden Book.
Her sophomore album got the thumbs up from our Wavegirl review which described an album that “delivers a solid collection of electronic tunes that trades on themes of lost love and regret (think of a more intimate take on Susanne Sundfør’s amazing Ten Love Songs album) and your life will be all the better for having it on your shelf”.
Now Princess Chelsea joins forces with director Simon Ward again (he’s previously done all the other videos taken from the album – including the magnificent ‘Too Many People’) for the oddly disturbing video for ‘Is It All OK?’, the latest outing from The Great Cybernetic Depression.
Ward describes the concept for the video as “a synthetic story of the love and loss of the human race” which is perfectly in theme with much of the songs of the album. Meanwhile, the engaging melodies of ‘It’s All OK’ (along with guest vocals by Joe Astle) does some sleight of hand with its counterpoint topics of depression and anxiety.
Earlier this year, The Great Cybernetic Depression was nominated for the Taite Music Prize – an annual music prize awarded for the best album from New Zealand. Although the album didn’t manage to achieve a win (it was pipped at the post by Silicon’s album Personal Computer) it’s a sign that Chelsea’s strong electronic compositions are achieving recognition.
As a bonus, The Lil’ Golden Book album has been reissued and can be ordered direct from the Lil’ Chief label site: http://lilchiefrecords.storenvy.com/collections/4069-featured/products/171824-lil-golden-book-vinyl